What Should a Sleep Consultancy Website Look Like?
Becoming a sleep consultant requires both industry skills and business acumen. While our mentors at Sweet Sleep Academy can give you the tools you need to be a lifesaver for new parents, we can also help you develop vital entrepreneurial skills that don’t always come with core sleep certification programs. Understanding how to market your business effectively and create eye-catching content can help you grow your client list and increase your income—while also helping more families sleep better at night.
One of the most invaluable tools you’ll ever invest in for your business is a consultancy website. It’s where you establish and cultivate your online presence, connect with your clients, provide valuable resources, and book your consultations. Here are a few essential website features to consider when developing your site that will attract new clients so you can help them peacefully drift off again!
Your Professional Biography
Sleep consultancy is a highly personal and emotional field. People are inviting you to learn about their sleep habits and struggles with parenting, which can make any new mom or dad feel insecure. Your clients want to know that you won’t judge them for their experience while also providing the best possible advice for making constructive changes.
One way to help people get to know you is to create a bio page that introduces yourself, highlights your skills, and explains why you are passionate about sleep consulting. If you struggled to set a sleep schedule with your little ones, you can share your journey on this page so potential clients know you understand them.
A biography page can help you make personal connections with potential clients before you ever meet with them.
Information About Your Services
Your website visitors will find your page through a variety of channels, but that doesn’t mean they know what a sleep consultancy is. Even if they have a general idea, they might not be familiar with what your process looks like or how you run your business—and that’s what your services page delivers.
This page is a great place to go into detail about your consulting process. Here are a few questions to answer:
What is sleep consulting and how does it help families?
Who should work with a sleep consultant?
What happens during a sleep consultation?
How long should families work with a sleep consultant?
How soon will families start to see results?
This page can be informative while tempering expectations for parents. It’s unlikely that you will cure all of the problems of your clients in one call. You can use your consultancy website to help people better understand your work and how it can help them.
If you aren’t sure how to present this information, consider creating a Frequently Asked Questions page to organize your answers.
Pricing and Rates
One of the first things clients will want to know is what they can expect to pay when they hire you as a sleep consultant. The pricing page highlights your different consultancy options, people they can book with, and any packages you have.
For example, you might offer a discount for parents who book multiple sessions instead of scheduling consultations one at a time. You also might charge more for in-home consultations versus video calls because you need to travel to meet your clients. Also, publishing a rate sheet can help your clients get an idea of pricing before they reach out. This means they are more likely to hire your services because they accept the cost.
A Contact Page
As you develop the various pages of your sleep consultancy website, make sure you include calls to action encouraging potential clients to reach out. These CTAs are typically clickable links like “Get Started” or “Contact Us.” Remember: the phrase you choose will determine the energy you want to project to prospective clients, so take some time to decide what you’re all about!
Your contact page will highlight the different ways clients can work with you, whether you are inviting them to schedule a consultation via email or embedding a contact form that sends potential leads to your inbox. As your consultancy business grows, you might receive a few contact requests each week or each month, helping you build your client base.
Start a Blog
If you would like an optional extra element to market your business, consider adding a blog (like the one you’re reading now!) to your consultancy website. You can share insights with parents and publish keyword-targeted content to boost your search engine traffic.
There are several benefits of posting blog content online, like keeping your website fresh and having content to share on social media, and you’ll want to engage with the process with a bit of strategy along the way. It’s important to keep up with the blog and publish content regularly to get the most out of it, and it may be worth talking to a professional writing agency to help you stay on top of the content—especially as your business grows.
And, of course, you can always start with a static website for now and decide if you are ready to expand into blog content in the future. There’s always time to scale your business, and with a great website, you’ll find out quickly when it’s time to start developing your online presence more thoroughly.
Every Sleep Professional Needs a Consultancy Website
Your consultancy website doesn’t need advanced widgets, dozens of pages, or unique add-ons when you are first starting out—but it definitely needs to elevate your business. Sleep consultants rely on websites to educate clients about themselves and their services. It is an essential tool for marketing your business and creating space for you to do what you love.
If you would like extra help developing your business, reach out to Sweet Sleep Academy. Our team of mentors can help you grow your business so you thrive, and we’re experts at helping the consultants we work with develop all the skills they need to succeed. Get started by connecting with us today, and start building the sleep consultancy of your dreams.
