How to Network Virtually for Small Business Owners
As a business owner, you’re constantly juggling multiple responsibilities, and if you are also a mom—your schedule is likely overflowing.
You know the value of networking, but finding time to get out to an event can be tricky. Thankfully the recent boom in virtual networking allows you to connect with other professionals in your industry from the comfort of your own home at a time that suits you.
Whether it’s during your kiddo’s nap time or a session squeezed in between after-school activities, online events can help you expand your network and find support from like-minded business owners.
Take a five-minute break from your schedule, grab a coffee, and let’s explore how to network virtually so you can start making connections to grow your business.
Harness the Power of Social Media
Social media offers valuable opportunities for networking. Each platform has unique strengths, but trying to maintain a presence across them all is overwhelming. Instead, it’s best to focus your networking efforts on the platforms that align with your business goals and target audience. So, pick one or two that you feel will give you the best return for your time and effort, and concentrate your energy on building your presence there.
The trust and loyalty built through connecting with clients on social media are well known. But many people don’t realize that these platforms also provide priceless opportunities for business networking. For example, private groups on Facebook allow you to connect by industry, location, or topic, and engaging in these groups will enable you to focus your networking efforts.
Don’t be afraid to put yourself out there. The more you interact, the more your network will grow.
Attend Online Events
Webinars, conferences, virtual retreats—there is no shortage of online events out there waiting for you!
Attending virtual events can be educational and inspiring, and websites like Eventbrite and Meetup allow you to search for upcoming opportunities that interest you. While the size of some of these events may appear intimidating, remember that participants are often placed in smaller groups in a breakout room to allow for more personal connections.
In addition, why not step out of your comfort zone and offer to be a presenter at an online event?
It’s a fantastic way to highlight your expertise and build your reputation, so reach out to event organizers and volunteer your time and knowledge.
Develop Your Virtual Business Card
The days of handing out printed business cards are coming to an end. LinkedIn has virtually (pun intended) replaced the original paper business card, even allowing you to easily create a QR Code to share with potential connections at events.
If you haven’t got a LinkedIn profile yet, get started and invest some time into optimizing it, so you are making a professional first impression. Then, once you’re happy with your virtual business card, participate in the platform by sharing your knowledge and commenting on posts from other businesses in your industry. Additionally, LinkedIn has plenty of virtual events and groups you can join as well to boost your connections.
Join a Virtual Network Community
When seeking options for how to network virtually, you will find that the COVID-19 pandemic created a boom in online networking communities. These networking hubs have removed the barriers small business owners face in connecting with industry peers outside of their immediate locality.
You can now connect with like-minded entrepreneurs globally from the comfort of your home office or even the couch. They provide an opportunity for education, interaction, and connection—and being part of a community can help you to stay motivated in achieving your goals.
Here are five virtual networking communities that might work for you:
Strengthen New Connections With a Follow Up
When you make a connection at a virtual event, be sure to follow up to keep the conversation going. For example, send an email, connect with them on LinkedIn, or organize a virtual coffee date to develop the business relationship further.
Successful virtual networking requires a commitment to both pursue and strengthen valuable connections.
Keep an Eye on Our Upcoming Events
The Sweet Sleep Academy knows how to network virtually!
With online workshops and virtual retreats, we’ve worked hard to create a community where sleep consultants can come together to learn and be supported in taking their businesses to new heights.
Check out our upcoming events page to join us, and while you’re there, you can even access our previous workshops.
Contact us today to explore how we can support you and your growing business.
