A Guide to Outsourcing Marketing for Small Business

May 23

Running a small business is like raising a child—unpredictable, demanding, and a non-stop rollercoaster of tasks. If you're a mother and a small business owner, you're doing double duty, juggling early morning meetings, school pick-ups, client calls, bedtime stories, and, oh, did we mention marketing? Some days, you're not sure whether you're coming or going!

But remember that old saying, "It takes a village to raise a child?" Well, it also takes a village to run a successful business. As mothers, we know the magic of calling in reinforcements when we need a helping hand or a moment's peace. In the business world, one of the best ways to bring in this support is to outsource marketing for small business success.

Outsourced marketing is like your reliable partner in the quest for business growth, stepping in with expertise and know-how just when you're running out of steam (or hours in the day!).

So, let's dive into why, just like in parenthood, calling in help can be the smartest move for your business.

What is Outsourced Marketing?

Outsourced marketing is essentially tapping into the skill set of external experts to handle your marketing activities. These experts, usually from a marketing agency or freelance consultants, have the knowledge and experience to carry out effective marketing strategies, all while you continue to focus on what you do best—helping babies and their parents get a good night's sleep.

The extent of your marketing outsourcing can be as much or as little as you choose. It can range from comprehensive services, including planning, strategy, execution, and management of marketing programs, to specific functions like social media management or SEO optimization.

Here is a list of marketing activities that are frequently outsourced by small businesses.

Email marketing
Website design
Content and blog writing
Lead magnet and eBook development
Graphic design services
Marketing strategy and analysis
Search Engine Optimization (SEO)
Social media management
Paid digital advertising
Event management

Why Small Businesses Outsource Marketing

As a small business owner, it might seem daunting to hand over a significant part of your business operations to an external party. However, there are several compelling reasons to consider it.

Gain Expert Input

In your journey as a pediatric sleep consultant, you've likely realized that there is always more to learn. The same goes for marketing. Marketing experts have a deep understanding of different strategies, channels, and trends. They're experienced in using various tools, and they know what works and what doesn't.

When you outsource marketing for small business, you gain the advantage of industry expertise without the cost of hiring a full-time team.

Save Time

Running a business can feel like a constant race against the clock. Marketing, while essential, can be incredibly time-consuming. It involves many tasks, such as creating content, managing social media accounts, analyzing market trends, and more. Each of these tasks requires an investment of your time, time that could be spent focusing on the core activities of your business—helping families achieve sweeter sleep.

Outsourcing your marketing tasks to experienced professionals not only ensures these tasks are handled effectively but also frees up your time to concentrate on the elements of your business that you enjoy.

Avoid Wasting Money

Mistakes in marketing can be costly. A failed campaign, an ad that doesn't generate leads or a poorly designed website can drain your limited resources. With their experience and skills, marketing professionals can reduce the risk of these costly errors and help ensure that every dollar you spend gives you a good return on investment.

Access Objective Opinions

Sometimes, being so close to your business can limit your perspective. A marketing professional can provide an objective outsider's view of your business and marketing strategy. They can offer fresh insights and suggest new approaches that you may not have considered.

Achieve High-Quality Results

A compelling, well-designed campaign can do wonders for a small business. With a professional team at the helm, you can expect high-quality results. Remember, these experts have done it before and know how to create marketing campaigns that resonate with your target audience and turn prospects into loyal clients.

Invest in Professional Advice to Grow Your Business

In the world of business, as in life, we often find ourselves juggling many roles and responsibilities. Trying to wear all the hats can be overwhelming and inefficient. The solution? Just as it takes a village to raise a child, it takes a network of skilled professionals to grow a business. When you outsource marketing for small business, you invest in professional advice, specialized expertise, and ultimately, the growth and success of your consultancy.

Outsourcing allows you to focus on your core passion—guiding families to better sleep patterns and healthier routines. With the assurance that your marketing is in capable hands, you can channel your energy into enhancing your services and strengthening relationships with your clients.

At Sweet Sleep Academy, we know this journey because we've walked it. Through our mentorship and coaching programs, we're here to guide you every step of the way.

Sarah Lougry